Saturday, 13 August 2011

LOOK Blogging Competition Entry

Hurrah! The LOOK show is here once again!

The Mango AW11 range is set to hit the LOOK runway

Lily Melrose - winner of last years blogging competition - well deserved!

To be front row at the LOOK AW11 show would give me the same thrill as a Charlotte Olympia shoe giveaway. Indeed it is here once again, The LOOK show. Flashing lights hit the stage, an array of REAL size models hit the catwalk and we see upcoming high street trends at their best. Hopes for fur, hopes for cashmere, hopes to be close enough to feel them (if we tried). And it all comes down to the same thing, will I or won’t I get the free tickets? Year after year I apply, and year after year I fail in receiving them. Sigh.

Whilst flicking through LOOK the other day I came across the blogging competition, a chance to blog live on the front row of the LOOK show – turning the page from that moment, was not an option. So here is my entry…

As a journalism student (specialising in fashion) there are no words to describe how HUGE this chance would be. Aspirations of being a fashion journalist travelling from show to show, reporting fashion as it happens, finally wouldn’t seem so far fetched. I think I should be sat on that front row of the LOOK show because I don’t see fashion blogging as a job; it’s what I genuinely love to do. Expressing my thoughts on different trends and style concepts is what I enjoy, and I adore the reception that I get.

Whether people agree with my thoughts or not, just knowing that they have read my work is the ultimate satisfaction. And just to think, this opportunity could broaden my audience even more! It would truly be the kick-start to my career in the fashion industry.

I read LOOK weekly so writing for them would be such an honour. Sure we’re all a sucker for Vogue now and then, though as much as I like the clothes featured, my bank balance begs to differ. LOOK and I however, have an understanding (it seems) and I respect its dominant coverage of high street trends – something that was once incongruent in fashion mags.

If I won, I would take on the blogging role as if it was made for me. One thing I’ve learnt whilst studying journalism at university, is that meeting deadlines is crucial! So my fingers are already, ‘at the ready’. No detail can be left out, from the shoes to the hairstyle; I will be that human update.

Everyday I’m learning about the industry and about myself, winning this competition however would be the greatest learning curve to date. I can just imagine it now, sitting in the front row with the style of Alexa Chung and the poise of Mrs Beckham – one can dream.

It’s worth a try. Fingers crossed!

Sam x


  1. That seems like such a great opportunity! I am on my school's newspaper and am very into journalism myself. It's definitely worth a try and good luck!

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